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Chanel unveils new perfume, Misia

The new perfume evokes the air of a theater backstage

The new perfume evokes the air of a theater backstage

Chanel has announced a new addition to its collection of glamorous perfume with the launch of Misia. Misia pays homage to the art of perfumery that Chanel is known for.
Named after the art patron, Misia Sert, Gabrielle Chanels confidant, the new perfume evokes the air of a theater backstage, this exquisite scent features a feminine blend of May Rose and Violet, intertwined with a hint of leather. It is a truly inspired and distinctive creation.
Chanel is known for its unique way of concocting not only hugely celebrated fragrances like Coco Mademoiselle, which is the most commercially successful perfume amongst Chanel’s numerous collection, but others like Chanel No 5, a fragrance that needs the essence of 1,000 jasmine flowers (and it has to be a specific jasmine found only in Grasse, France) and 12 roses de Mai.
Misia comes under Chanel’s collection, Les Exclusifs, a collection that has grown to be 15 very special scents. Other perfumes in this collection include Cuir de Russie a long-lost scent rescued from the archives. Another include 31 Rue Cambon, a perfume that has been described by perfume experts as one of the 10 greats of all time.
Misia was put together by Olivier Polge, a perfumer who arrived at Chanel in 2013. It is his first outing since he took over as the composer of fragrances at Chanel. According to a report by FT’s ‘Where to Spend It’, Olivier named the new fragrance Misia, after the woman whom Coco Chanel met just as she was left grief-stricken by the death of her great love, Boy Capel, in a car crash. Misia saw in the quiet, shy Coco something extraordinary and sensed that she would go on to change the way women would dress. Misia herself seems to have enchanted everybody who met her; she was painted by many of the great artists of the day – Vuillard, Bonnard and Renoir – and is rumoured to have been the model for Mme Verdurin in Proust’s famous work A La Recherche du Temps Perdu.

Misia is available on for $280

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