The Luxury Network (TLN) has extended its reach to Nigeria with an a media launch hosted at The Porsche Centre, Victoria Island, Lagos.
The Luxury Network International is a private membership club for luxury brands and high-end service providers. It is basically a private consortium of approximately 60 semi non-competitive premium brands in each luxury capital of the world, working together at senior director level for mutual business and client development.
The evening commenced with an opening speech by John Woodruffe, Director of West Africa Department for International Trade, and an introduction of The Luxury Network Nigeria by one of the Directors, Samuel Abiola-Jacobs followed by a brief speech by Cas Ojo, CEO of The Luxury Network Nigeria.
Also in attendance were Helena Warren, The Global Head of Business Development at The Luxury Network International and senior executives from various luxury sectors across Nigeria.
Remy Martin was one of the event sponsors, and Chef Eros, Nigeria’s finest gourmet chef, provided delicious canapes for the guests.
“There has been a significant and unprecedented appetite and demand for luxury goods and services,” said Cas Ojo, “that amongst a highly-educated, well-travelled, increasingly aspirational emerging middle class in Nigeria. A recent report by Bloomberg states that Africa’s luxury retail sales may reach $5.2 billion in 2019. This is clearly a compelling opportunity for luxury brands.
Therefore, The Luxury Network is excited to tap into the enormous potential and opportunities here in Nigeria. Over the coming months, we will be working closely with our founding members, new members both local and international, luxury brands within the global network and of course the TLN International headquarters in London, UK, to grow the network here in Nigeria”.
The founding members of the Network in Nigeria: Porsche, The Wheatbaker Hotel, Deola Sagoe, and Robert Taylor Media were also officially unveiled.
Highlight of the event included discussion of the 4-fold vision of the Network for the Nigerian market such as increasing brand exposure for Nigerian brands on the international scene by enabling dialogue between the finest ‘Made in Nigeria’ brands and world-renowned luxury brands, setting a new standard for the term ‘luxury’ in Nigeria and more.
The Luxury Network in Nigeria caters to luxury brands inside Nigeria and those outside, who wish to enter the market.