As preparations for the hosting of this year’s edition of Queen Moremi Ajasoro (QMA) Cultural Beauty Pageant gathers momentum, global audience at the recently held Africa Fashion Week London, had a rare view of some of the designs for the beauty pageant with the headline designer, Larry Kay Ojomo of Mon’Ami Clothing, displaying a rich collection of the designs as part of his repertoire for the London show.
The renowned Nigerian designer said he was elated and privileged to work on the collections for the pageant, which is billed to hold in November in Lagos. He disclosed that it is this kind of assignment that he has passion for because he enjoys it as it tasks his creative prowess.
He revealed that he has to delved into the history of the people of Ife and that of the personality and exploit of Queen Moremi so as to be able to bring to the fore some of the unique and innate qualities of the queen.
He disclosed that his designs have creatively combined some of the rich elements of the queen, which, as the designs portray womanhood and power, royalty and a little bit of modern feel to emphasis infusion of the old and the use of colours to portray Africa prints.
The overriding presentations would be that of angelic clothing, said Mon’Ami and dresses that have capes. ‘‘These are some of the things that people should look forward to in our collections for the beauty queens.’’
Speaking on this development, the Heritage Ambassador, Legacy of Moremi, Princess Aderonke Ademuiluyi, who is spearheading the beauty pageant project as one of the activities designed to celebrate the legendary queen of Ile-Ife land and immortalise her legacies, revealed that the veteran designer has in his designs underlined the reason for his choice as the headliner designer.
‘‘His ability to create pieces that have not been done before,’’ said Princess Ademuiluyi informed his choice, adding that ‘‘he can create designs from the old and bring them to the new era. He recreates old fashion into modern fashion, which ties in with our mission of QMA initiative to create projects that will boost the legacies of the queen.’’
Already, there is excitement in the air since the unveiling of this second edition of the pageant, which debuted last year. Young ladies between the ages of 18 and 25 with either parents from the South West and fluent in both Yoruba and English as well as possessing a minimum of school certificate, of five feet and five inches tall and well – mannered, are expected to contest for the coveted crown with auditions slated for Ife, Lagos and Ibadan while the grand finale is to hold in Lagos sometime in November.
The Ooni of Ife has already committed N5 million towards the purchase of 1, 000 application forms for contestants while corporate bodies and various institutions across the country are lining up support and sponsorship of the event.