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African Luxury Brand To Watch

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  • SIWWAA African Heritage Reimagined

There is an emerging African Luxury brand shining forth from East Africa. It is a brand that has made a bold entry into the African luxury sector with its iconic bag Chanzo.

Aptly named Siwwaa, a contemporary reinterpretation of the Siwa, an ornately carved side blown wind instrument that originates from the UNESCO world heritage site, Lamu Island located in Lamu Town, the oldest, continuously inhabited and best-preserved Swahili settlement in Eastern Africa. The Siwa is just one example of the stellar craftsmanship from the Island. It is used to indicate the commencement of important events.

The Siwwaa’s visual identity draws inspiration for the enchanting Lamu Town with a magic that shrouds visitors in history and stunning craftsmanship.  A melting pot and home to different people over the centuries from the Portuguese, Indians, Arabs, and of course, to the native Swahilis.

Siwwaa unveils its Chanzo Collection which draws deeply from that and testifies to the brand’s hard-wired purpose to celebrate Africa’s cultural heritage in every product it births. Chanzo is a classic Swahili word that means “the start” or “the source.”

The calf hair Chanzo tote bag, the firstborn of the collection, draws its design inspiration from traditional African pots through their curvilinear forms, and surface embellishments spanning from floral etchings to symmetrical lines. It also carries powerful symbolism of the African pot which traditionally epitomized abundance and was gifted at the onset of important relationships.

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The limited-edition tote, with its meticulously handcrafted details and responsibly sourced materials, is crafted to last a lifetime and to be lovingly passed on to future generations.

The limited-edition tote, with its meticulously handcrafted details and responsibly sourced materials, is crafted to last a lifetime and to be lovingly passed on to future generations.

Siwwaa is a brand that is deeply focused on the business of heritage. Contrary to popular attitudes, the Siwwaa brand believes culture and business are compatible. Hence Siwwaa has been built to preserve, reposition and share a culture. Preservation because diversity is one of humanity’s greatest assets. Repositioning – because it’s time that African heritage took its place on the global stage.  Sharing because now is the time to share and build bridges of understanding.

“At Siwwaa, we’ve given ourselves the challenge of leveraging, as our core inspiration, African heritage, in all its diverse expressions, to create products that are ambassadors of this heritage. We aren’t just about pushing boundaries.  We adamantly refuse to be limited by them. We will not be curtailed by time.  In our products, we create “timeless” pieces.  In our methodology, we challenge ourselves to innovate for the future, drawing inspiration from the past, says founder, Wanja Laiboni on the company’s website.

The brand prides itself as an unapologetically perfectionist will not settle for anything less than excellence anyway. Every detail of everything SIWWAA does is the result of extensive research, design, understanding of materials and production techniques, rigorous testing, and continuous questioning, culminating in limited edition collections that inspire curiosity and start conversations.  These are pieces that beg for their stories to be told.

“We don’t just bring you beautiful products (although, of course, we do that, too). By making sure that every product has a story to tell; by leveraging age-old techniques and combining them with modern innovations – we bring you perfection in terms of quality; we bring you products that challenge you to think, question and learn; we bring you experiences and ultimately, we offer you a chance to become part of the story of this cultural heritage we are so passionate about,” writes Laiboni.

 

For more details visit siwwaa.com. Free delivery in the US and Canada. Pre-orders started being delivered from August 30, 2018. Price $2,650 (N958,028)

 

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