DIDI Creations, a new boutique that just opened in Lekki Phase one, comes with a twist to everything handmade from leather goods to hand-beaded mini bags and tote.
Owned by Tina Ndidi Ugo, the brand began its operations in 2012 as a registered company based in the United Kingdom. It stocks statement bags, unisex footwear and accessories made from materials exclusively sourced from different parts of the world. The Didi Luxury Bead bags on the other hand are handmade in Africa using the finest beads sourced across the continent. These beads are woven together to create perfect one-of-a-kind pieces.
“We are known for creating statement pieces (sometimes one offs) and most of our design inspirations are drawn from colours, retro, African arts and culture; hence the colourful, retro and afro centric theme in most of our designs,” says Ugo.
Offering quality and value for money to clients is key in everything Didi creates, this informs her brand slogan “Premium Quality for Less”.
DIDI Creations, pieces are of high quality and desirable as a result of attention is given to details in the manufacturing process and the materials used for the pieces are of good quality. Her pieces are handmade by some of the most talented artisans across the globe.
“The bead bags are part our Ethical Collection and I have five designs at the moment (Rainbow Collection, Beach Bags, Multi-
colour, Black and White Stripes and The Monochromes). I will unveil more designs in the future,” says Ugo.
After starting out as a leather goods brand, which have become her signature till date, Ugo decided to reimagine bead bags with the interesting colourful designs that have become the toast of her exclusive clients in the United Kingdom, U.S.A and Nigeria.
“We literally sold out the bead bags this summer, when we unveiled the collection in London. DIDI Creation is known for its leather bags and that remains our signature till date. I ventured into making leather bags as a result of my fetish for leather. Our Bead Bag Collection is a must have. It’s a show stopper bag for the bold and daring fashionistas who love to stand out from the crowd.”
Her pieces are inspired by nature, vintage pieces, colours, African arts and culture hence the retro, colourful and afrocentric theme in most of her designs.
Ugo started living in the United Kingdom after her obtaining a Masters’ in Business Administration. Faced with the challenges of getting a job like any other graduate, she decided to set up her own business upon graduation.
Her decision paid off. Some years after, she returned to Nigeria to open her flagship store to meet up with customers’ demands for her brand.
“It actually took me six years to make up my mind on setting up a flagship store in Nigeria as I had to test the waters first. However, prior to now, we have always had a presence here as we used to stock with several retail outlets in Lagos and Abuja. The fashion industry became my first option as it was innate, I would eventually be fully involved in it at some point in my lifetime.
I decided the brand will be a one stop fashion centre that will cater for the fashion-conscious male and female across the globe through creating unique pieces of clothing, bags, footwear and accessories.”
Since she knew it was going to become her full-time job, she decided to do it professionally. Fortunately, her recently concluded MBA at the time prepared her on the steps to follow in setting up a business professionally.