The newly unveiled Apple smart wrist watches have taken technology a notch higher. Unveiled on Monday, March 9 in London, the watch is an incredibly accurate timepiece that does everything a watch should in ways no existing watch ever has.
The watch is connected to the user’s calendar, contacts, and schedule. In addition to showing the time, it helps the user to be more productive and efficient.
Also the watch offers new ways to connect and start a new kind of conversation. Users can now send and receive messages, calls, and mail more easily and efficiently with the Apple Watch. It is a new way to express oneself in new, fun, and more personal ways. With Apple Watch, every exchange is less about reading words on a screen and more about making a genuine connection.
With the Apple watch, you can connect easily with those in your inner circle by pressing the side button to access friends, where you will see thumbnails of the people you like to stay in touch with most. You can tap the screen to send a message or make a call. With silent, gentle tap patterns you stay connected with friends and loved ones. You can even customise taps for different people.
The Apple watch also affords you the opportunity to use your finger to draw something quickly. Your friend on the other end can watch you sketch or draw an object, then respond with a custom creation for you.
Furthermore, when you press two fingers on the screen, the built-in heart rate sensor records and sends your heartbeat. It’s a simple and intimate way to tell someone how you feel.
Apple Watch adds a new dimension to the way you communicate. In just a glance it shows you who’s contacting you. It even gets your attention the way another person would — by tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with different types of notifications having their own unique character.
Through the watch, Apple family is bringing fashion, technology and luxury another step closer together. It shows how serious Apple is about entering the luxury market.
While speaking to FT’s How To Spend It, the Apple’s British design visionary, Jony Ive, said in an interview that Apple took great care in the design and other details that went into creating such a luxury watch.
“It was different with the phone – all of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists,” he told How To Spend It.
The strap options alone are dazzling: there are ribbons of metal mesh that loop through each other to be held in place by magnets; there are others that click into place both mechanically and magnetically; there are straps of quilted leather; straps of fluoroelastomer; metal bracelets with easily removable links; bracelets that can be swapped in and out.
Ive believes it was the intimacy of the watch that made it desirable, almost necessary, for Apple to tackle. “What’s unusual about Apple is that we have a very small and focused portfolio of products, so everything we make is important. And while the watch is an extension of the phone’s functionality, it’s a new platform for us. We’ve invested a lot of money and have wrestled with the issues.”
The watch comes in three ranges of Apple Watch with their different materials stainless-steel Apple Watch whose price is yet unconfirmed, the anodised-aluminium Apple Watch Sport ( price from $349) and the Apple Watch Edition in 18ct yellow or rose gold (with an as yet unconfirmed price of around $4,500). It works with iPhone 5 or a newer version.