The venue of our meeting that Tuesday morning in July was Cova located at Mega Plaza Rooftop, Idowu Martins,Victoria Island, Lagos. It was the announcement of the launch of DFNG, an online retail store.
Edwin Okoye, general manager DFNG, says the brand is set to change the way Nigerians consume high street fashion pieces.
DFNG says the online store offers a platform that gives UK and US brands an opportunity to showcase their work on an international level in a unique and exciting way; and for Nigerian consumers to order for their favourite dresses online without spending extra money of flight to the US or UK.
Okoye explains that DFNG handpicked only the best designers for its online store which enables consumers have access to quality wardrobe essentials. “DFNG places quality at the forefront of each individual piece, creating a range of timeless wardrobe essentials,” he says.
He adds that DFNG.com is based in London, hence orders can be shipped to any country within three working days using UPS. “What makes DFNG so unique is that it has the quickest delivery time and sells like for like prices as brands based in the UK. More importantly Nigerians all over the world and in Nigeria can buy and ship their best loved brands to friends and family in Nigeria and all over the world.”
In addition he explains that DFNG originated in 2012 through a variety of eclectic ideas and discussions inspired by elements of the everyday life. “After my experience woking in Top Shop, UK, I decided to start an online retail outlet on fashion which will be a fusion of originality and innovation. It is on this base that DFNG has been built. We will not only stock US and UK brands we are already talking with some local brands on how we can stock their pieces. We currently stock AQ/AQ, Little Mistress, Girls on Film amongst other designers. For accessories we stock Olivia Rae Swarovski and Emerald bracelets and necklaces. There is sales on-going online on DFNG.”
Finally, he says On Air Personality, Mercy Ajisafe is the face of DFNG in Nigeria. “Bringing the East and West together, DFNG creates the stable foundation required in order to inject the key elements of creativity and individuality into everyday looks and styles with ease especially for the strong and confident modern West African female of today,” he adds.
For more information visit www.dfng.com