The blue carpet was rolled out on Wednesday at the Hard Rock Café, Oniru, Victoria Island, Lagos, Nigeria. It was the formal launch of the Samsung Galaxy S7 Edge and S7.
The hall at the Hard Rock family was almost filling up when I arrived the venue. Guests were chatting over glasses of cocktail and canapes. As I was looking around, one of the guys taking guests around for a product test walked up to me. We both walked over to a stand where the new Samsung Galaxy S7 Edge and S7 stood in all their glory. I was taken in by its slim look and the luxurious gold plated casing.
I picked one of the phones as I began looking through the features. I was taken through the new features of the Galaxy S7 Edge, a phone that can be submerged under water for thirty minutes without it being damaged. It also comes with a 5.5-inch screen while the Galaxy S7 has a 5.1-inch display screen. They both feature Super AMOLED display, allowing for clearer videos and images with a resolution of 2560 x 1440 (Quad HD). Trust me, immediately I took a selfie with the phone to check for the picture quality. The pictures were immediately shared to my phone via Bluetooth. And I can say, that I wasn’t disappointed at all.
Truly, Samsung Galaxy S7 edge and S7 are a blend of premium components with the most advanced Samsung technology. They are imbued with incredibly intelligent cameras, and have set a new industry standard for design, craftsmanship and performance.
Before long, the ultimate launch began in earnest with comedian Seyi Law as the event anchor. Paul Lee, managing director, Samsung Electronics West Africa, in his pre-presentation speech described the new Galaxy S7 and S7 Edge as the most refined phone experience ever by as the phones combine the latest technology that users expect from Samsung’s Galaxy series. According to him, the new technology shows Samsung’s commitment to fulfil its brand promise to inspire the world and the future by bringing new and outstanding innovations to the doorstep of consumers.
“Our innovative technology has adequately captured customers’ aspirations and desires,” he said. “We will like to empower people with good technology. We strive to believe in the vision of the future with the new Samsung Galaxy S7 Edge and S7. It is the most up-to-date interconnection to the world when it comes to mobile phones.”
A video showing the evolution of the Samsung mobile phone brand was shown to the audience. It chronicles the brand’s journey over the years since it invented the first camera phone in the 1980s and its invention of the flip cellular phone.
“We are talking about the most advanced sophisticated phone ever with the Samsung S7 Edge and S7,” observed Emmanouil Revmatas, Director of Samsung Electronics West Africa’s Information technology and Mobile Division. By the 1990s, we have produced the smart watch. We want to movd beyond the galaxy to a constellation of ideas. We have been an innovative company.
In addition he said, the Galaxy S7 and S7 Edge as devices that draw the line between the smartphones that are currently available in the market and what comes next.
“The all new Galaxy S7 and Galaxy S7 Edge represent the new galaxy of unlimited possibilities, and with these, Samsung is setting the bar higher for the entire mobile industry. Our customers are the inspiration for any innovation and we are aware that they spend more time with their phones than ever, these devices are designed to not only look great, but feel great as well and very comfortable to hold.”
Later Steve and Solomon of Samsung took the audience through the functions of the two phones. According to Steve, the cameras work like human two eyes as they focus within 0.057 seconds. He also said users can record their gaming experience and share with friends instantly as S7 Edge and S7 offer the next generation of mobile gaming experience.
Solomon explained that both S7 Edge and S7 are dust and water proof as he submerged one of the phones in a large bowl of water in a live demonstration before the audience.
Furthermore, Steve said both devices have 200GB expendable memory augmenting their 32GB of internal storage. The devices also feature IP68 water and dust resistance, which prevent the devices from damage when submerged in up to 1.5 meters of water for 30 minutes at a time. The S7’s waterproofing includes sealed ports.
The S7 series come imbued with longer lasting batteries. While the S7 comes with an in-built battery of 3,000mAh, the S7 edge features 3,600mAh battery, large enough for a day or more. Another new outstanding feature is the always-on display where notifications, time, date or personalised screen are permanently shown on the screen even when the phone is off. This feature does not significantly impact the battery life.
The devices also feature a ‘Dual Pixel’ rear camera with large F1.7 apertures with Smart OIS. The adoption of dual pixel technology means that the autofocus on each of the Samsung Galaxy S7 series is much quicker, producing sharper and brighter images– even when capturing precious memories in dimly lit environment. Both devices run on the latest version of Android 6.0 Marshmallow operating system, have 4GB of RAM for improved multitasking and 30 percent more powerful processors with “thermal spreader” water-cooling technology to avoid the phones overheating.
The Galaxy S7 edge and S7 are available in Black Onyx, Gold Platinum and Silver Titanium.
At the event five people won free Samsung S7 mobile phones in a raffle draw.