Foremost French carrier, Air France, will make history on June 1st, 2016 as it premieres the yet to be released Kunle Afolayan’s film, ‘The CEO’, on board its flight AF149 as cruises to Charles de Gaulle Airport, Paris, France.
Arthur Dieffenthaler, commercial manager, Air France/KLM said at a media conference to announce the august premiere on Wednesday held at the Silverbird Cinema, City Mall, Alausa, Ikeja, that there had never been an in-flight premiere of such in Hollywood or Bollywood.
According to him, the move shows some of the big ideas and creativity Air France/KLM is known for. He said it is the first time a Nigerian film will be shot at the Charles De Gaulle Airport, expressing optimism that the partnership will go on for a long time.
Kunle Afolayan, producer, The CEO said in addition to the in-flight premiere, the film will headline the prestigious NollywoodWeek Paris, a film festival organised by the French-based association Okada Media, headed by Serge Noukoué and Nadira Shakur.
“Come June 1, 2016,” he said, “we shall be having the first-of-its-kind premiere of ‘The CEO’ aboard Air France to Paris, France. This special premiere will begin with a Red Carpet show at the Check-In Counter at the Muritala Mohammed International Airport. There shall be the best of media coverage from partners such as Africa magic, Silverbird Television and other broadcast and print media who have shown us tremendous support from the past.
“For our sponsors, partners, the cast and crew of ‘The CEO’ and those accredited to attend NollywoodWeek Paris, the fun continues with a Cocktail Party at the Boarding Gate. We will run a red carpet into the plane. Thereafter, the movie will be screened onboard the plane where other passengers will partake in the show. It is going to be a complete event show with the usual razzmatazz. Just imagine an After Party happening 35,000ft to 40,000ft above the sea level. It is sure going to be a unique experience. It is also good to know that our fans will be waiting for us in Paris where the film has been slated for a special premiere at the NollywoodWeek Paris, taking place from May 2nd to 5th at the popular Cinema l’Arlequin.”
Some of the top dignitaries expected as part of the in-flight premiere are the Minister of Culture and Tourism, Lai Mohammed, Lagos State Governor, Akinwumi Ambode, Commercial Manager, Air France/KLM Arthur Dieffenthaler and acting managing director, Bank of Industry, Waheed Olagunju.
The impressive cast of The CEO who will also be joining the flight in Lagos include, Grammy Award-winning singer, songwriter and entertainer from Benin Republic, Angélique Kidjo; Haitan actor and model Jimmy Jean-Louis; consummate actor, Wale Ojo; French-Ivorian actress and model, Aurelie Eliam; South African actor and presenter, Nicolaos Panagiotopoulos; Nigerian actress, Kemi Lala Akindoju; Moroccan star, Fatim Layachi; Kenyan actor Peter King, Nigerian actress, Hilda Dokubo as well as Nigerian singer, Adekunle Gold and Moroccan Afrobian artiste, Ahmed Soultan who made cameo appearances in the film.
The media was treated to a 45-minute screening of the new movie, with some of the scenes shot aboard Air France and beautiful locations in Paris. It would be recalled that Afolayan was unveiled by Air France as its brand ambassador in 2015.