New energy drink, Kabisa is making an in-road into the Nigerian market, Tomasz Nowowiejski, CEO, Mutalo Group, manufacturers Kabisa, said in a statement.
According to him, what differentiates Kabisa from other energy drinks is it is made from high quality ingredients, which is why people are eager to pay more, however, it’s not one of the most expensive energy drinks on the market.
“We are witnessing the birth of a unique energy drink that’s about to revolutionize the African market,” said Nowowiejski. “African beverage markets have a tendency to be bi-polarized – there are cheap, low quality drinks and, on the other hand, high quality ones, which are heavily overpriced. There was hardly anything in between before KABISA appeared on the display shelves; to put it simply, KABISA has filled the gap in the energy drink sector. As a result, the customers who are looking for something of good quality don’t have to spend twice as much because expensive, premium products are no longer the only ones that are offered.”
The vision to start Kabisa started two years ago when Nowowiejski and another colleague who worked with him at Jumia returned to Poland after spending more than three years in Africa, where they were placing the foundations for the local e-commerce industry with Jumia.
It took Nowowiejski and his partner almost a year to design something completely different than a usual energy drink. Their familiarity with the realities of the African economy and business connections throughout the continent have been helping them gain grounds. KABISA Energy Drink has been in the African market for a couple of years and seems to be conquering new markets.
“We have spent time ringing up to the potential distributors, creating the best possible product, finding the right distribution channels, and coming up with an extraordinary marketing vision. Put that all together and you will get KABISA Energy Drink. It is enough to look at the design of the can to see that there is something totally new and puzzling about it. But is it good? And how can it be so different from all the others?”