It was a day of fun, love and appreciation of the BMW brand at Bimmerfest, a festival put together by the members of the exclusive BMW Club, a club for owners of the brand, at the Muri Okunola Park, Victoria Island, Lagos. At the event, everyone couldn’t help but agree that it was truly a belle to have.
The event comes shortly after the unveiling of the BMW 5 Series at recently the Banana Island Cultural Festival.
At the event, Coscharis Motors Plc in partnership with BMW Club Nigeria, demonstrated the next step to automated driving through the BMW 5 Series automated driving capability. The event aimed at celebrating BMW achievements and its enthusiasts across the country while highlighting BMW performance.
Abiona Babarinde, the General Manager, Marketing & Corporate Communications, Coscharis Group, the essence of the collaboration with the BMW Club Nigeria is to create an enabling and empowering environment for BMW owners and fans in Nigeria.
”It is an avenue for the customers to be celebrated as proud owners of their favourite BMW automobile brand and share experiences amongst each other while Coscharis Motors, as the exclusive representative of BMW, gladly takes feedback towards effective resolution of any after sales setbacks overtime to further delight the customers for their continued loyalty”.
One of the key highlights of the event was when Joseph Omokhapue, the National Sales Manager, Coscharis BMW demonstrated some of the unique features in the new BMW 5 series which offer the driver unbeatable support – not only at critical moments but also in less demanding situations at the wheel, such as traffic jams, slow-moving traffic and monotonous stretches of motorway.
To this end, the 5 Series is fitted as standard with a stereo camera, which teams up with optional radar and ultrasound sensors to monitor the area around the car.
New features in the BMW 5 Series alongside the evasion aid and Crossing traffic warning are the Lane Change Assistant and Lane Keeping Assistant with active side collision protection. “The latter keeps an eye on the lane markings and the area around the car, and actively helps the driver to avoid looming collisions by applying corrective steering inputs. Similarly, the Park Assist helps the car to identify available space and park itself with minimal or no assistance from the driver.
There were series of power and performance demonstrations of the BMW cars and Motorbikes during the festival and an array display of the latest BMW Cars by Coscharis Motors and other BMW owners.