Here is a look into Lexus’ first luxury yacht. With the new yacht, Lexus is getting into the high-end boat business with a 65-foot luxury yacht, announced at a boat show in Yokohama, Japan, in March, and first unveiled in 2016. The LY 650 yacht is scheduled to go on sale in the United States in 2019.
With the LY 650 yacht, Lexus is joining other luxury car brands like Aston Martin that unveiled a luxury yacht, Aston Martin AM37, at the 2016 Monaco Yacht Show; Mercedes-Benz debuted a luxury yacht, Arrow460-GT, in February 2018 at the same superyacht event; and Bugatti has 66 limited-edition Bugatti Niniette luxury yachts for sale.
Manufactured by Marquis-Larson Boat Group, Lexus’ yacht has an 18.8-foot beam and 1,800 standard horsepower. There are three staterooms with private baths, quarters for crew and a main deck surrounded by windows. The yacht fits up to 15.
It’s the fourth Lexus flagship after the LS sedan, LX SUV and LC coupe, and uses Lexus’ flagship design language, L-finesse. Features include a strong, pronounced bow, curved deck accents and accentuated aft hips, according to Lexus.
The maritime effort was fueled by Toyota Executive Vice President Shigeki Tomoyama’s desire to “present a dream-like vision of the luxury lifestyle; one where the Lexus Yacht expands the potential of Lexus mobility to the ocean.”
The yacht isn’t the only “lifestyle” approach for the car brand. Lexus expanded its lifestyle concept by opening a store in New York City’s Meatpacking District in August. “Intersect by Lexus,” a 16,500-square-foot shop where people can “experience the carmaker’s brand without setting foot inside a car,” according to Bloomberg, is the third lifestyle store by Lexus.